Secrets to Selling Your Art
1. Make Yourself a Brand
Artists need to brand themselves because people trust brands, leading to more sales. Use social networking sites as well as eBay and Etsy to generate publicity in order to expand sales beyond your local area. Make your brand specific and unique. Repeat your advertisements over and over again to really gain buyers attention.
2. Have a Positive Attitude
Be sure about yourself as an artist and determined to be successful. Have optimism; don't let the negativity of other deter you from reaching your goals. Train your brain to think these ways so encouraging thoughts are always running through your subconscious mind. It many not seem like it helps right away but you will be thankful in the long run.
3. Become Part of an Artistic Community
Using social networking sites such as Twitter and Facebook allow you to become a recognized as an artist by your peers and in turn let you become part of a large world wide artistic community.
What makes you stand out as an artist? Gain buyers interest by creating new, innovative forms of art. Try to be original but not stray too far from your artistic genre to attract buyers with specific tastes. Or, do the opposite and go way outside of the box, this type of art also creates a lot of interest.
Develop and strictly follow a strategy. You are an artist, but creating art is business; so think at selling your art with this in mind. Set sales goals and deadlines for yourself. Create a marketing proposal, set a budget using your financial goal as a guideline.
6. Follow the Money
If the area you live in does not have a large art community, look into selling and displaying pieces where a lot of art is being purchased. Don't limit yourself to one area if there is no money to be made. Going to areas with large growing artistic communities can greatly increase your profits.
Often when the economy is down artists tend to disappear from the radar. It is crucial to keep your art visible even in rough times. Although fewer works are selling, art is still being sold. Work hard and consider the risks but have the courage to continue working.
8. Search Engine Optimization (SEO)
If you have any type of website or art blog try to optimize it for search engines such as Google. Business success online can greatly improve with SEO. Concentrate on a good title for your site, preferably with more than two words. This is different from the domain name. Use words that people often search for and that are specific and or elaborate. Type the title and certain words from your website into Google to see what happens.
9. Sign Your Work
Adding your signature to any piece of artwork can be very beneficial. It provides buyers with immediate recognition of the artist. It could also be favorable to add your contact information to the back of your work. This could provide return customers if they are big fans of your work.
10. Perfect Your Artist Biography
Your biography is very important in selling work because it gives information on who you are as an artist and what can be expected of your work. A viewer will decide whether or not to look at your art based on this. You should not begin your biography by listing all of your degrees and experience. While this information is important most people care more about your art than you. Concentrate on telling people what your art will do for them.
11. Consider Pricing
Just because you may be a new artist doesn't mean you have to sell your work for cheap. Buyers may conclude your art is in low demand if you have low prices. You should price according to the current market and never lower your prices. How you brand yourself is also important here because it can lead to increased sales and purchases from serious collectors.
12. Create Collections and Similar Sized Pieces
Most people buy art considering how they will display it. Pieces similar in size look good together and can lead to multiple pieces purchased. Buyers also like art that matches for decorating purposes. Making a series of an odd number of pieces, perhaps three or five, that are similar in style will benefit sales.
13. Sell at Weekend Art Shows
Weekend art shows give you the advantage of meeting your customers one on one so you can further promote your art and make connections. You should be prepared for many questions about your work and be sure to provide more information about yourself such as your website. Make the environment friendly and organized for easy navigation. Also consider the rules and costs of selling at art shows and plan accordingly so you at least break even.
14. Make Limited Edition Pieces
Art that is only available for a short amount of time or in a limited quantity usually makes more money because artists can charge more. It is also a good strategy to hold on to a few limited edition pieces for a while because they keep increasing in value. Later on they can be brought back and priced higher.
Visit as many galleries, coffee shops, and local gift shops as you can. This can give you marketing ideas and possibly lead to opportunities to show your work in new places. Also, looking at other artists work can help you become more original in your art and expand your art knowledge.
16. Have a Varied Portfolio
In order for buyers to gain interest in you as an artist you need to have a large portfolio showing various types of art that you can do. This should be displayed online and easily accessible. A large varied portfolio shows experience and the amount of skills you possess.
17. Follow Through on all Opportunities
Any offers that are made to you or any opportunities to get your artwork out there should always be taken advantage of. Building up a good resume will greatly help you move up as an artist. Never say no and never give up.
18. Find Your Target Customers
People buying art have specific tastes and look for only what they usually like. Find your niche in the art community so you can focus your attention on the customers that enjoy your type of art. Trying to sell to someone who you know doesn't like your work is a complete waste of time.
19. Combine Your Sales With a Fundraiser
If you donate part of the money you make from selling a certain collection of art to a charity it will persuade more people to buy your art. You can also base your work around the charity you choose providing more appeal. This will be rewarding for your buyers as well as yourself.
20. Listen to Advice
Take constructive criticism from the people who see your work. It can improve your art and open your eyes to new ideas. Listen to advice about marketing and changes you can make to your work to appeal more to buyers. Not all advice is good advice but always listen and absorb as much information as you can.